The next year will be the "big year" of autos. The west will become the main growth point.

The rapid growth of the past decade has made China a truly manufacturing powerhouse in the automotive industry. Since 2011, the era of rapid growth has suddenly ended. In the next decade, how China will achieve a leap from a large manufacturing country to an innovative powerhouse will become an entire automotive industry. The core topics.

During the 2011 Global Automobile Forum, the Huaxi Dushi Bao reporter interviewed the general manager of Shanghai Volkswagen Southwest Sales Center Ningbo. When talking about the future growth of the Chinese auto market, Ningbo pointed out that the rapid growth of the first-tier cities has become increasingly weak. The western market has been given more hope and the region is bound to lead the future development of the Chinese auto market.

In January-September, the sales volume of the new Passat in the southwestern region was unusually eye-catching, leading the mid-to-high-end auto market; POLO sales doubled in the Southwest.

Reporter: From January to September this year, what is the sales volume of Shanghai Volkswagen Southwest Market? How are the market performances of its various models?

Ningbo: In 2011, with the popularity of the new Polo and the new Passat, Shanghai Volkswagen performed well in the Southwest region. While gaining impressive sales, it also won a good reputation in the market. As of September, Shanghai Volkswagen has completed sales of nearly 80,000 units in the southwestern region, an increase of nearly 40% compared with the same period last year. Among them, the new Passat has performed well in the national market: from the first month of listing, 7659 units, to the third month, the sales volume has broken ten thousand, and then it has soared to 18,006 in August. Passat's brand sales exceeded 20,000 units in the month and became the leader. The king brand of the mid-to-high-end auto market; In the southwestern region, the sales volume of POLO doubled year-on-year. In Chengdu, POLO’s market share in the A0 hatchback market reached 24%, that is to say, every consumer purchases 4 A0-levels. One of the cars is POLO.

Next year or into the car "Big Year"

The factors that promote automobile consumption have not changed, and the low growth rate in 2011 compared to the same period in 2012 has resulted in a lower year-on-year basis in 2012. As a result, the probability of becoming a car “big year” in 2012 will increase.

Reporter: This year, the Chinese automobile market has experienced a sharp decline, and it is said to be another trough after 2004. What do you think are the causes of the decline in the market?

Ningbo: There are many reasons for the sluggish sales in the auto market and the overall market falling into low growth. For example, the cancellation of preferential policies for vehicle purchase tax, purchase restrictions imposed by some cities, rising fuel prices, strict access to fuel, and so on. And from another point of view, the current auto market is not a problem of sluggish growth. It is a problem of rapid growth. More and more customers have purchased vehicles, and the market is also becoming saturated. However, as far as the current data shows, Shanghai Volkswagen is not affected by the decline in the auto market, and the market performance of various models has become very good.

Reporter: At present, the global economic situation is still in an unstable state, and some of the country's favorable policies, such as purchase tax relief, car-to-country, and energy-saving subsidies, have begun to cancel or raise the threshold. In your opinion, what will happen to the auto market in the fourth quarter of this year and 2012?

Ningbo: For the moment, the energy-saving vehicle promotion subsidy policy began to raise the threshold on October 1 and promoted early consumption in September. In the fourth quarter, under the influence of unfavorable factors such as real estate regulation, economic restructuring, and the European debt crisis, the macroscopic side was still dominated by shocks. Affected by this, the growth rate of the auto industry will not be greatly expanded. We are cautiously optimistic about the increase in the auto industry in the fourth quarter.

As the auto industry is a typical cyclical industry, the Chinese auto market in 2011 was affected by many negative factors, and the growth rate bottomed out. In the long term, the factors that promote automobile consumption (income of residents, lower holdings, and urbanization process) have not changed. In 2011, the year-on-year growth rate was lower and the year-on-year basis in 2012 was lower. Therefore, in 2012, it became a car. The probability of "Great Year" increases.

The western region will become the main growth point. With the adoption of the Chengdu-Chongqing Economic Planning Zone, the strategic focus of the Chinese automobile market will shift from the first-tier cities to the southwest regions.

Reporter: With some cities such as Beijing and Shanghai gradually introducing a car-restricting policy, the sales of major companies in the country have dropped significantly. In your opinion, where is the growth of the Chinese auto market in the future?

Ningbo: In fact, under the influence of multiple factors, the Chinese auto market can be said to be moving more rationally this year. As the growth of the first-tier cities has been getting weaker, the rapid development of the western market has been given more hope.

Chengdu has always been known as China’s “Fourth City of Automobiles”, and Chengyu Market is regarded as the fourth pole of China’s auto market except for Beidaguang. If we say that the strategic layout of the Chinese auto market began to emerge two years ago, then with the passage of the Chengdu-Chongqing Economic Planning Zone, the strategic focus of the auto market in China will naturally shift from the first-tier cities to the southwest regions. The western region will inevitably become the main future of the Chinese auto market. The growth point is also more strategic for Shanghai Volkswagen.

Pushing new energy is a special mission to develop new energy vehicles. Shanghai Volkswagen will make breakthroughs in the form of technological innovation and development.

Reporter: This year, the independent brand of the joint venture company is one of the “ten hot topics” in the domestic auto industry. From Guangzhou Automobile Chuanqi and Guangben concept to SAIC-GM-Wuling Baojun and Dongfeng Nissan Kaichen, in this year's sluggish market environment, joint venture auto companies have embarked on a new path of joint venture autonomy. Today's "Victory" has also become a hot topic of Shanghai Volkswagen. Can you tell us about the car?

Ningbo: As Chinese people, we all hope to have our own brand of cars. Therefore, the development of independent brands is certain. In this regard, Shanghai Volkswagen has always had its own plan. And Shanghai Volkswagen's own brand models are the main energy-saving, environmental protection, I believe that in the near future, consumers will see the Shanghai Volkswagen independent models.

Reporter: At present, with the rising demand for energy-saving and emission-reduction, major car companies have successively made efforts in the new energy vehicle market. In the next few years, what is the plan of Shanghai Volkswagen for new energy vehicles?

Ningbo: With the rapid development of the global economy, the shortage of energy in the world, the growing domestic demand for energy consumption, and the increasingly prominent contradiction between economic development and environmental protection in the process of urban development, this time, actively developing new energy This is a special mission of our automotive industry.

In the development of new energy vehicles, Shanghai Volkswagen has already begun to get involved in research, and now also has a certain qualifications and capabilities. In the development of new energy vehicles, in terms of scientific and technological innovation, we will make full use of social resources, exert synergies, strive to break through special key technologies, and actively promote industrialization. In the form of development, we will implement a combination of Chinese and foreign and further strengthen cooperation with partners. Coordination and give full play to the role of the joint venture.