The trip to the avenue began with one foot. Recently, through the efforts of product optimization, market cultivation, brand cultivation, etc., the sales of non-road products are all on the rise, and each series of products is gradually demonstrating its strong market growth. Sales volume has risen against the trend. From January to March, Xichai Non-road market sales increased by 19.7% year-on-year, hitting a record high and becoming the brightest red in Xichai since its launch in the non-road market. The establishment of non-road industry brand awareness, the alliance of brand cooperation, and the orderly force to attack non-road markets are an important part of Xichai’s “12th Five-Year†development strategy. At the beginning of the year, Anhui HeLi senior officials visited Xichai, accelerating the pace of mutual brand alliances. From January to March 2013, nearly 5,000 sets of forklift trucks were supplied by Xichai and Anhui Heli Group. In March, it set a record high of more than 600 sets of forklifts supporting the Anhui Heli Group. Entering in April, Anhui Heli has frequent orders, and the matching is still in a "higher" trend. In the same brand cooperation, the market of Xichai's agricultural harvesting machinery also “flooded all the wayâ€. From January to March, only the Xichai Hengwei CA6DF2D-16G engine and the John Deere Jialian 6488 corn harvester were matched to more than 1,100 units. The good momentum continues to rise. "Combined with the increase in sales volume, Xichai has built a brand new image of Xichai's unrivalled reputation for its superior quality and performance." It is reported that after Xichai develops technical personnel on non-road products. The adaptive development of Xichai's power system matches non-road product systems with higher efficiency and lower fuel consumption, and is sought after by users. As a result, the word-of-mouth effect has driven sales. From January to March, Xichai's small-size market has exceeded 6,300 units, and set a new record of supporting more than 3,700 units in a single month in March in Shandong. According to Sun Xiaojun, marketing manager of Xichai's Shandong branch, the Xichai New Conway engine product that has been transformed by scientific and technological achievements has been upgraded due to its quality and technology. It has independently developed and designed three holes for the combustion chamber, the intake and exhaust ports, and the cylinder head. Location and other core technologies ensure the advancement of diesel engine performance and emissions. Although the Xichao Conway engine is more than 1,300 yuan more than similar products, it has still become the main competitive product that Shandong small-scale brand manufacturers compete with. "The players of the game will work hard", Xichai began to lay out the "non-road" strategy in 2012, and it has gradually revealed its shape, its strategic vision, innovative strategies, increasingly rich product lines, mature leading technologies, and good Market reputation ... ... all this will surely help fuel the road of Tin Wood escort. Jiangmen Sengho Houseware Co.,LTD , https://www.jmsengho.com