Top Ten Keyword Searches for China Auto Market in 2003


In 2003, there were numerous topics arising from China's auto hot. "Have you bought a car yet?" "Where are you blocking?" and other greetings began to pop on the streets. Along with the large-scale entry of cars into the home, topics related to cars have also begun to shift from the industry to the private sector. Some people say that if you pull a car owner, you can count the topics of dozens of cars. In 2003, it really made the Chinese know more about cars. Of course, people like to hate each other, buy cars with anger and enthusiasm, drive cars with plugs, repair cars with tedious, and sell cars with hardship. At the end of the year, the newspaper selected 10 keywords and looked back at the 2003 Chinese car scene.

1 Stock

When the concept of “inventory” is associated with automobiles, people’s eager attention is immediately triggered, although this is only a trivial matter in other industries. Car inventories rose with the heat of the car at the beginning of the year. People wonder: They say that the potential of the Chinese auto market is boundless. How come suddenly there is inventory? It really makes people wonder.

First of all, inventory is not a bad thing, but one of the normal laws of the market economy. Only the correlation between car and inventory exceeds people's expectations, it caused a great uproar. According to statistics, the inventory of domestically-made cars has reached nearly 60,000 by the middle of the year, and it has reached more than 80,000 vehicles in November. This has raised many aspects of investment cars in many ways: Be careful of the rate of return! The understanding of inventory by more car dealers has another meaning: Inventories increase the wait-and-see attitude of consumers holding coins for purchase, and those directly damaged are those who sell cars. The tighter the consumer's wallet is, the more difficult it is for dealers.

2 SARS

The SARS caused the Chinese auto market to have a big ups and downs, and its impact is still playing a role at the end of the year. During the SARS period in the first half of the year, the sales volume of cars throughout the country reached a new peak. “Giving yourself a safe breathing environment” has become the most important reason for the people to buy a car. However, it is this concentrated consumption that allows car manufacturers to increase production and increase market expectations. "SARS has given us greater confidence in the auto market and we look forward to a bumper harvest throughout the year," said one dealer. However, the sales of cars for the National Day this year are not as good as those of dealers, and there is no big climax as in previous years. A reporter interviewed a dealer in Guangzhou a week ago and got the following sentence: The greater the expectation, the greater the disappointment.

3 Infringement

Chery and GM or hidden or infringement infringement made people lament. In the past year, Chery QQ and SAIC-GM-Wuling SPARK, the son of Chery Oriental and Baron Daewoo have similar or similar appearances and attracted attention in various aspects. The Chairman of GM China stated that it is investigating the matter and will announce the findings in due course. But so far there is no news.

The disputes between Chery and GM run through the development track of the Chinese auto industry in 2003. The lawsuits of Toyota and Geely made people more aware of the importance of protecting intellectual property rights. What is more important is that all kinds of right and wrong infringement cases just reflect the need for China's auto industry to increase the brand building of independent intellectual property rights. Without real independent intellectual property rights, the output is much larger and the market is bigger. It is also to work for others, not to mention the core competitiveness of the national automobile industry.

4 increase

It is only in the auto industry that consumers voluntarily spend money to buy goods. This is the "Chou Yu and Huang Gai" thing, to the people's excessive concern of the automotive industry, has become the practice of all people. This year's new car, Accord, Fit, Regal, Excelle, M6 and other hot models have been intentionally added 10,000 to 30,000 yuan fee. From love to hate, some consumers have angered the manufacturers and blamed them for "big hats" such as irresponsibility to consumers, tax evasion, and tax evasion. Zeng Qinghong, deputy general manager of Guangzhou Honda, bluntly stated: The Accord once reduced the price by 40,000 yuan. I have no interest in the profits of several tens of billions of dollars in one year. What reason is there for me to increase the profit?

In fact, the increase in the price of car sales in the imported car market is the most common, when the imported car is tight, casually add two or three million is a dealer often do things, but to the national car with a unified national price, people's psychological tolerance It becomes fragile.

5 Price reduction

When price increases are criticized by people, price cuts have also become a target for consumers. The dealer laughed: The price increase is not, and the price reduction is not. The most typical is that a car is priced three or four times a year, and new cars that are listed less than a month are priced at 10,000 yuan. Some cars announced the sale price of new cars in the morning. In the afternoon, they rushed to call the National Auto Reporter and adjusted the price of the car to nearly RMB 10,000. This can no longer be used to describe "typical" but to use "funny" to describe it. But this is a living fact. One of the best car crocodilians in the country, even if the price is so funny, it shows that the anger of Chinese consumers is not too much, but too little.

Some companies have seized the psychology of consumers to buy cars, and they are not only responsible for making more profits but also earning more profits. They are even more irresponsible to themselves. In the long run, they will lose the trust of consumers and ultimately lose the entire market.

6 Imported cars

This year's imported car dealers had a hard time. After half a year in a bumpy manner, by the end of the year, it was "pushed by the waist" by the policy. According to sources in October, this year's permit expires on December 31st. For a time, the value of a paper license for more than 100,000 yuan plummeted, and the cheapest, as low as 30,000 yuan, did not take over. Imported car prices have also been declining all the way. The best-selling Toyota Camry has fallen from 450,000 yuan to 370,000 yuan. However, in December, the relevant authorities announced that the validity period of the 2003 permit was extended to March 31 next year. The long-faced imported car dealer finally breathed a sigh of relief, the license price picked up, and the imported car price picked up. However, imported car dealers do not make much money this year.

7 Industrial Policy

The new automobile industry policy has not yet been announced. The reasons are said to be many, such as large group boycott, immature time, and so on. However, to develop the Chinese auto industry, Chinese consumers must drive more quickly. In addition to the enactment of car loan rules, other consumer policies, industrial policies, and recall systems have once again disappointed consumers. An authoritative call in November stated that industrial policies must be introduced before the end of the year, which really made people happy for a while, because Chinese consumers who are not enjoying normal treatment have long expected it. After being disappointed again and again, we would like to shout with the consumers of the country: 1235, we waited so hard.

8 Auto Show

At the end of November, the successful holding of the first international auto show in Guangzhou injected a booster for the auto exhibition industry in China. The country’s third-largest auto show is extraordinary and capable of creating a national international auto show. The second and third sessions will attract national attention. At the same time, the Beijing Auto Show, which is known as the world’s top ten auto show, has already heard the exact message that will be divided into two. We didn’t have any big car show. The Beijing Auto Show was still one, and the contradiction caused by the conflicts of interests was split into two, and it’s hard to justify. This is not the case. The relevant authorities have finally come forward to settle the matter and announced that the Beijing auto show next year is definitely one. The time is set for mid-June. A good-end auto show almost died due to internal friction.

9 Buyout Business

Guangdong dealers have created a new sales model: buyout or underwriting. This sales model makes some unsalable models become the object of consumers buying. For example, Guangwu Automobile Trading underwrites Goldcup Regus and some of POLO, Passat, Beverly, AEC underwriting section Lingshao and so on. Call it innovation is somewhat far-fetched, because this traditional sales model is very popular in China's planned economy, but it is a philosophical law that buys out business under market economy conditions and meets negation of negation. So innovation is not a bad idea. Theoretical theory, but the fact is that this model has been responded to in the country, some unsold models were bought by Guangdong dealers, dealers in other regions also have to go underwriting, quickly make this model popular throughout the country.

Guangdong, which was reformed and open to the outside world, once again became a leader.

10 SUV

Some people say this year is the SUV year of the Chinese auto market. Whether domestically produced high-, medium- and low-range SUVs or imported cars, there is no exception to the market selling hot.

It is worth noting that the success of the Great Wall Saif is a miracle. Because before this has never been less than 100,000 yuan SUV, is the listing of the Saifers, so that Chinese consumers to open the SUV at ultra-low prices, although high-end SUVs do not want to be compared with them. But the market tells people that Chinese consumers need such models, and they are swept all over the country. In the same market price, Sev, ZTE, Fudi, etc. have become a beautiful landscape in the domestic SUV market. At least on the road in Guangdong, the yellow Sev was particularly eye-catching.


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