Build a parts library is forced or win-win


Air Transport Accessories

A friend told reporters about such a thing.

At 7:00 pm on May 9, Beijing Airport, on the MU4182 flight to Kunming, was carrying a special "traveler", which is a part of the Foton Ao Ling car - half shaft.

At noon of this day, the Foton Aoling Beijing office received a call from the Kunming Foton special repair station. One owner of the Foton Aoling truck had to replace one axle. Axle shafts are generally life-spanned with automobiles, and most service stations are not used as spare parts, so the replacement time is longer. However, this owner has an important business and must use the car at 8 am the next morning. The Beijing office immediately decided to fly one and a half axles to Kunming.

At 11 o'clock that night, the plane arrived in Kunming. The staff of the Kunming office picked up and transferred overnight. The technicians at the repair station changed and tested overnight, and finally repaired the car at 5 o'clock in the morning.

At 8 o'clock in the morning of the next day, when the owner of the vehicle received a call from the maintenance station on time to pick up the car, he did not know that a small accessory assembled on the car was "flying" from Beijing thousands of kilometers away last night. !

Friends telling this story work at a consulting company and have recently been particularly interested in car marketing and services. He felt two things about this matter: First, Fukuda’s emphasis on after-sales service is commendable. Whether the manufacturer is responsible for work or “showing”, the result is that the user gets the best service; The supply of spare parts, including warehousing, deployment and transportation, is the “soft underbelly” of many commercial vehicle manufacturers. Nowadays, many manufacturers are playing a service "brand", but the supply of spare parts, "soft ribs", even if the manufacturer's service is greatly reduced, but also the cost remains high.

Resolve problems

The supply of spare parts is also a problem faced by Futian Auman.

In March of this year, Futian Auman launched "Synchronization Project", which means creating a "synchronized world" brand. The most important content is the three service commitments: the quality of the basic spare parts for highway vehicles has been increased to 200,000 kilometers, the warranty period for the quality of non-road vehicle basic parts has been extended to one year; the customer call service center and the national service network provide 24 hours a day rescue service; common parts and wearing parts are available 24 hours. Among them, the first two service commitments have been realized at that time, and the third service commitment will not be implemented until the end of June. The reason for this is that parts must be guaranteed to be in place 24 hours a day, and a significant amount of money must be invested to establish a large parts supply system.

What's the problem? It doesn't seem to matter to Foton Marketing. Futian Auman's solution is to effectively integrate parts resources and parts suppliers and distributors to jointly build parts supply systems. On June 8, Futian Auman Marketing Company's accessories company was established.

Is it forced or win-win?

After the establishment of the accessories company, Auman spare parts inventory and turnover will reach 420 million yuan. Among them, Auman's own contribution of 150 million yuan, including the engine, axles and other major parts and components suppliers together to contribute 150 million yuan, distribution and service providers procurement of 120 million yuan spare parts. According to Li Wenzhong, deputy general manager of Auman Marketing Corporation, Auman will build a large network consisting of the Center Library, the second-tier parts store and the third-tier parts supply station, covering all service stations and guaranteeing that wearing parts and common parts will be available for 24 hours. Supply in place.

The joint construction of the library with the main engine plant has invested so much in the maintenance of spare parts. Some parts suppliers are inevitably somewhat uncomfortable. This is not the host plant in disguise to pass the pressure of liquidity? What can the investment of the parts and components companies return?

Some parts suppliers also respond positively. Compared with the OEMs, the parts companies themselves are weak and it is even more difficult to build a perfect after-sale maintenance supply system in a short period of time. Fan Wentang, general manager of Perkins Power (Tianjin) Co., Ltd., said: The joint construction of warehouses is equivalent to the parts supply platform used by parts and components OEMs. According to Ma Delin, general manager of Changchun Chirida United Gears, the parts supply network of parts manufacturers can increase their share in the aftermarket. In particular, for some general-purpose accessories, the after-sales market share is more flexible, and it is also a good thing for a parts and components company to be able to catch a car from a host plant.

The majority of companies that hold a win-win perspective like Kelita Gear and Perkins Power. On June 8, nine major parts suppliers and Foton Auman Marketing signed a joint database agreement. They look forward to the joint establishment of parts libraries. This further cooperation with the OEMs can bring about a win-win situation.

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