Two new brand logos The Michelin Group's new brand identity includes two new labels, namely the group brand identity and the commercial brand identity. The new brand logo has been in use since July of this year. In the coming period, it will gradually complete the replacement of the old brand logo. Michelin aims to express two expressions through these two brand-new logos: through corporate brand identity, corporate style is defined, corporate vision and social responsibility are conveyed, and products and services are deeply rooted in consumers' daily lives through commercial brand identity. The two brand new brand logos will continue to interpret the brand connotation and adapt to current communication demands more flexibly and widely, perfectly matching the Michelin Group's strategic positioning. The Michelin Group brand logo is dedicated to promoting the Michelin Group and highlights the Group's strategy and mission. This logo has made its debut at the 2017 "Michelin Exploring Frontier" event held in June this year. In the group's brand identity, the image of Michelin Tire's Bibendum also showed a new attitude. In order to meet its image as a brand spokesperson, Mr. Michelin stands at the center of the brand new logo. The newly designed eyes and smile make him closer to the customer. The extended arm movement conveys the vision for the company's future vision and symbolizes the Group. The development goals "lead the way forward." Commercial brand identity is mainly applied to tire products, customer service and solutions. In this new logo, Mr. Michelin tirelessly waved his hand to meet customers and was ready to communicate and interact with customers. The updated logo line is full of modernity, giving the Michelin brand a clear visual identity and increased visibility. New image of Mr Michelin Tire As we all know, Mr Michelin Tire has been the Michelin brand's endorsement since its inception. This brand has an affinity and is loved by consumers. At the same time, it also shows Michelin's strength in the tire industry. Today, he has become the world's most One of the historic trademarks, but he is still happy to meet the challenge and be creative. In order to adapt to the more digital and socialized new media transmission methods, the 2017 version of Michelin Tire's image design has returned to 2D design. He becomes more dynamic, more agile, and continues to convey warmth and love to the user in a more agile manner, and walks into the daily life of consumers in a more intimate manner. At the same time, in addition to displaying his whole body image as usual, Michelin Tire will also use his iconic body image, such as the head, hands, or feet, to perform a reliable travel partner role. Caring for the journey, sharing joy with family and friends, and stimulating passion with driving experience. As a company that has a grand vision for the transportation business and constantly explores the company, Michelin should follow the characteristics of the times to spread the environment, launch two brand new logos and update the image of Mr. Michelin tires, which means that the Michelin Group's brand strategy is also taking place. Change. In the future, the Michelin brand will become more modern, easier to understand and perceive by the audience, and continue to convey the brand connotation of the Michelin Group in order to enhance the mobility of humans and goods and the sustainable development of transportation. range rover paddle shifters,range rover sport paddle shifters,led paddle shifters for land rover TD DYNAMICS CO., LIMITED , https://www.tddynamics.com
Michelin Group Brand Identity 
Michelin Group Business Logo
Michelin launches new brand identity to adapt to contemporary social development
The Michelin Group announced a comprehensive update of its brand identity. The new brand identity is closely related to the current digital economic transformation and the development of a social media communication environment. It is also the biggest adjustment of the Michelin brand image in the past two decades.