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As a technology-leading automotive intelligence system, Vehicular Interconnect provides owners with more convenience and driving pleasure. A number of car companies also tried to build the car network to become the core competitiveness of the vehicle. According to industry insiders, the major vehicles are currently equipped with high-end luxury cars. Most car owners in Jiangmen in the third-tier cities have not actually used the car network, but the car network attracts more and more owners to try it out with its unique artificial intelligence.
The status quo of car networking has become a new area of ​​competition for automotive brands
Car networking is a dynamic mobile communication system that enables vehicles and vehicles, vehicles and roads, vehicles and people, vehicles and sensor devices to communicate with each other, and realizes vehicle and public network communication. In short, it is to realize the intelligent use of automobiles. It is understood that the concept of China's car network first appeared in 2010, when the Beijing Auto Show Roewe 350 was the first to release the world's first WCDMA 3G connected car, so in 2010 is also known as the first year of China's car networking.
With the attention paid by car manufacturers to car networking, most car brands today have their own intelligent car systems. Among them, the 7th generation of GAC Toyota Camry has already started to deploy a mobile version of the G-Book smart navigation system, which can provide consumers with operators. Service, G path search, information provision, remote maintenance, and other convenient and convenient service items. Dongfeng Nissan uses the CARWINGS Chi Heng + human-computer interaction system to provide users with remote vehicle protection and anti-theft services through the GPS terminal that is present in the vehicle navigation system itself and by using mobile networks. GM's models also use the OnStar system to provide vehicle safety information services to owners.
“At present, the vehicle-mounted intelligent systems of various automobile brands have almost the same function, and they provide network information and smart humanized services for owners, and implement various functions such as navigation, inquiries, human-machine voice, and vehicle status information.†Jiangmen City Mr. Chen said that the difference in naming is only to highlight the brand's own ownership. At present, these systems have become increasingly perfect enough to provide various additional driving services.
It is worth noting that on June 17th this year, Shanghai Botai P, the developer of the Roewe 350 “inkaNet intelligent network traffic systemâ€, officially released a car networking innovative product, iVokaMINIX, in Beijing, only U disk size, connected to the car computer. It will be able to upgrade ordinary cars to smart cars, which will greatly reduce the use threshold for car networking.
“Automotive intelligence has become the direction of most car companies' future car development, and it is also the forefront of the current car enterprise technology competition.†4S shop sales staff of a Japanese luxury car brand in Jiangmen City said that today the car has gradually become the function of a single vehicle. To diversify the direction of development, and car networking as a frontier of technology will become the core competitiveness of the future car brand.
In-depth car networking and more used in luxury car brand
"Double 11" has stimulated the concentration of consumer online shopping demand. This year, the turnover of many home appliance merchant platforms has reached new heights, of which automotive e-commerce has become a major highlight of this year's "Double 11". According to media reports, car home "Double 11" car festival is accompanied by the improvement of automobile production technology, and the gradual transparency of online information, the competition between car brands gradually intensified, leading to the top-down price adjustment of car brands. The German luxury car brand, which was originally high, has also fallen below the 200,000 yuan mark. The price of luxury cars has gradually approached the price of cabbage.
“The increase in vehicle production capacity and the large number of brand models have aggravated the decline in automobile prices, which has reduced the profit margins in the sales cycle of auto vehicles. The auto market has gradually entered the post-market stage,†said a salesperson at Dongfu Chery 4S store in Jiangmen City. The price system has been adjusted from top to bottom from high-end cars, which has also led to further compression of self-owned brand sales profits. If the brand models do not have core technology or sales highlights, it will be difficult to survive in future competition.
The car network as the current frontier of automotive technology, is bound to become the battlefield of major auto brands competing. At present, the Vehicular Network Intelligent System is equipped with more models in the mid-to-high end, which are mainly concentrated in the luxury car brand models, and some of the General Motors brand mid-range family cars are also gradually equipped with Anjixing artificial customer service system, so that the car networking ground gas at the same time let Many owners enjoy the driving pleasure brought by smart cars. It is reported that the Cruze 2015 will also be integrated into the 4G LTE network for the first time. By then, the car can provide WiFi hotspots and support the simultaneous access of up to 7 mobile devices.
“At present, the prices of cars with fully-loaded car networking systems are relatively high, which is related to the high cost of car networking technology. The car networking technology can indeed bring more enjoyable enjoyment to the owners, but the current car models are limited to “The luxury car.†Mr. Liang, a person in the car industry in Jiangmen City, said that the fierce competition among brands has caused some manufacturers to reduce the price of vehicles by compression. The price competition between the models with less than RMB 150,000 is particularly tragic if they are equipped with a car networking system. Not only does the car price increase, but consumers do not pay for the system. After all, smart systems have little impact on them, and they can be replaced by other machines such as mobile phones.
Explore car networking helps increase user viscosity
It is indisputable that car networking can bring convenience to the owner. According to industry insiders, through a variety of smart designs, Vehicular Networking allows customers to voluntarily taste the sweetness, thereby increasing the viscosity of customers and increasing customer loyalty, thereby increasing customer recognition of the brand and achieving overall brand sales growth. the goal of.
“Currently, luxury cars have intelligent voice query systems, which can realize human-machine dialogues, and inquire about the needs of hotels, routes, traffic and road conditions, etc. It is much more accurate than simply using a GPS navigation.†said German Auto Sales Associate in Jiangmen City. In addition, intelligent braking systems and full-vehicle visual systems also provide safer protection for car driving. While providing convenience, they also increase safety factors.
"When a person goes out, if the navigation version is not updated, finding a hotel or a supermarket is more troublesome. You can use the on-board manual service to make a direct call and the results will be displayed on the on-board display, making it easier to use. Mr. Car asserted that when he set up a location to inquire, his hands were liberated and driving was more convenient and safer.
“Although I haven’t really experienced the role of smart brakes yet, if the car can identify someone in front of the car and quickly apply braking measures, the safety factor is much higher.†Miss Car asserts that women are inherently weak in machinery. For men, especially in reversing, some of the functions of the car networking can avoid some collisions.
Extend the cost of car-mounted vehicle maintenance
Car networking can bring many conveniences and fun to the driver's driving. If you frequently check the car display or use the mobile phone to check the car status information while driving, it will inevitably lead to safety hazards, which is no different from the blind family and car blind drive. It has been learned that accidents caused by blind driving of car owners have occurred from time to time, which has helped the National People's Congress (NPC) Standing Committee members to propose that they should play mobile phones when they are driving. According to industry insiders, although the car network can provide more intelligent and safe operation for car driving, the driver of the car should also pay attention to safety and beware of accidents caused by human factors.
"The car is smarter, and it also needs people to operate it. The smart car can give the car owner a more convenient service and better safety guarantee. However, the car owner can't drive at will. After all, the car is dead and people are alive. The salesman of an independent brand in Jiangmen City said that the biggest determinant of driving safety is in people, even if the car safety hardware is not as good as the owner's own driving thinking software, it is difficult to achieve a safe car.
“The technical requirements of the car networking are relatively high, which also imposes higher requirements on the level of scientific and technological research and development of car companies.†Mr. Chen, a person in the car industry in Jiangmen City, said that if technical defects occur, it will be counterproductive and not only fail to achieve smart effects. Instead, it increased security risks. In addition, he added, cars equipped with Internet-linked vehicles appear to be more noble and expensive. If an accident occurs, it will affect other subsystems of the system, which will easily lead to high maintenance costs. This is not something that ordinary car owners can afford.
Short-board domestic car networking core technology chips are insufficient
Car networking can not be separated from the support of technology chips. It is understood that in 2013, the domestic car chip market output value reached 4.1 billion US dollars, in the next four years, this figure will grow at a rate of 9% to 12%, in 2017 will reach 61 billion US dollars, market research institute IHSiSuppli expects, The market size of automotive infotainment electronic equipment will reach 41.2 billion U.S. dollars in 2016, and the market size will be approximately 33.5 billion U.S. dollars this year.
The rise of the Internet of Vehicles has brought about rapid development of the automotive chip industry. However, domestic companies currently lack the competitiveness of core technologies in the research and development of automotive chips. According to industry insiders, the current domestic use of automotive chips is basically in the hands of foreigners. Automotive electronics chip technology is still in its infancy.
"The core technology is not in your own hands. The largest cake has been taken away by others. At present, all domestic industries are facing such a dilemma of development, and the added cost will ultimately require consumers to pay their own bills, which is why the price of models loaded with the car networking system is high. One of the reasons.†Mr. Chen, an industry insider, said that domestic companies mostly pursue direct economic benefits, they don’t invest heavily in research, they pay attention to manufacturing, and they lack creativity. This is why the level of China’s auto technology is always followed by others.